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Ben Watson

Digital Marketing Strategist

Cultural Entrepreneur

Educator

ABOUT ME

I am a motivated, resourceful, marketing problem-solver. For me, every marketing campaign is a new adventure and a welcome challenge. I've engineered national, regional, and local marketing solutions for a wide variety of clients in various industries including retail, athletics, telecommunications, hospitality/resort, food services, performing arts, museums, and higher education.

Grew participation/involvement through a quick turnaround digital campaign

byui

Manage the marketing for multiple departments across campus.

Grew participation from zero to 170 children in six months.

Allegro Internet

Campaign to announce company launch and get subscribers. FB (organic and paid), press releases, videos.

National Rugby Championship

Regional, multi-state campaign to promote the Penn Mutual National Rugby Championship game. Marketing modalities: FB (organic & paid), email marketing, press releases.

Zermatt Resort

Regional campaign to promote destination conferences hosted at the resort.

BYU

Provided creative direction and marketing support for dozens of BYU departments.

World Folkfest

Campaign to drive ticket sales for the World Folkfest (largest folk music and dance festival in the United States).

BSA Great Salt Lake Council

Provided marketing direction for BSA events. Steered PR, media relations, website management, and creative services.

Apollos University

VP of Marketing for Apollos University. Provide marketing advisement to the CEO and President, manage media relations, and offer guidance regarding branding and identity.

BYU Creamery

Email marketing and social media management.

BYU Dining Services

Executed an aggressive, multi-faceted marketing campaign to increase meal plan enrollment.

Social media marketing, email marketing, outbound calls, mailers.

Life Science Museum

Introduced a steady social media marketing portfolio.

BYU Computer Science Grad Programs

mobile marketing (via geo-fencing), FB, landing page design, email marketing, virtual info sessions.

Grew participation/involvement through a quick turnaround digital campaign

byui

Manage the marketing for multiple departments across campus.

Grew participation from zero to 170 children in six months.

Allegro Internet

Campaign to announce company launch and get subscribers. FB (organic and paid), press releases, videos.

National Rugby Championship

Regional, multi-state campaign to promote the Penn Mutual National Rugby Championship game. Marketing modalities: FB (organic & paid), email marketing, press releases.

Zermatt Resort

Regional campaign to promote destination conferences hosted at the resort.

BYU

Provided creative direction and marketing support for dozens of BYU departments.

World Folkfest

Campaign to drive ticket sales for the World Folkfest (largest folk music and dance festival in the United States).

BSA Great Salt Lake Council

Provided marketing direction for BSA events. Steered PR, media relations, website management, and creative services.

Apollos University

VP of Marketing for Apollos University. Provide marketing advisement to the CEO and President, manage media relations, and offer guidance regarding branding and identity.

BYU Creamery

Email marketing and social media management.

BYU Dining Services

Executed an aggressive, multi-faceted marketing campaign to increase meal plan enrollment.

Social media marketing, email marketing, outbound calls, mailers.

Life Science Museum

Introduced a steady social media marketing portfolio.

BYU Computer Science Grad Programs

mobile marketing (via geo-fencing), FB, landing page design, email marketing, virtual info sessions.

Phone

Email

Website

(406) 468-5030

www.benjwatson.net

CONTACT ME

National Rugby Championship

Regional, multi-state campaign to promote the Penn Mutual National Rugby Championship game. Marketing modalities: FB (organic & paid), email marketing, press releases.